What Makes a Website Effective? 3 Reasons UI Design Improves Conversion Rates
What makes a website effective?
No, seriously, what is it? There are millions of websites out on the internet now; some are extremely popular, while others are in internet purgatory. But what determines how well a site performs?
In today’s fast-paced world, formulas for success change almost every day, so success is fluid. However, there are a few things that, despite the modern age, continue to stay the same – and that’s what you can build your site off of.
Learning the basics of what makes an effective website is actually not as hard as you might think, and once you learn these techniques your site will go from zero to hero in no time.
What Makes a Website Effective? The Answers, Revealed
By the end of this article, you’ll be able to create a strong website that will drive in all of the traffic you’re looking for. Keep reading so you can get started.
1. SEO, SEO, SEO
We said this three times just so you know how important it is for your UI design.
Knowing how to use SEO effectively is one of the best ways that you can boost up your site’s performance and keyword usage is one of the easiest ways that you can draw someone’s attention.
Whenever people want to look up a specific item or service, they do a search in a search engine using a search term. These search terms are known as keywords, and successful businesses use them a lot.
By adding keywords to your website, you have a higher chance of attracting the customer looking for your services. Make sure to pepper them around your site (just don’t go overboard).
2. Add Articles Everywhere
People want the most professional person to do their job because they want it done right. One of the best ways to show you know your stuff is by making a blog and writing articles.
Writing articles that concern what your business handles on a daily basis is a direct way of showing people how much you know. It also makes them feel like you are a competent person that they can learn from.
As a bonus, you can also add SEO keywords to your articles to strengthen the chances of your site popping up in a search.
3. Ease of Use
Have you ever realized how some of the most successful websites are really easy to navigate and use? That’s UI at its finest.
People these days are always in a rush, and they don’t have time for complex sites. If it takes any real brainpower to navigate your page, expect yourself to be the only one viewing it.
Simplicity is the key here. Make sure that your buttons are easy to notice, your wording is basic, and everything is easy to find on the page. Your customers will thank you – and so will your wallet.
Let’s Make it Happen
Now you know what makes a website effective, and you’ve got the tools you need to get started. Why not partner with us to make it happen?
We know what it takes to work in the big world of data, and we’ll do everything we can to make sure you succeed. We cover a lot of fields, including big data services, web applications, ERP and CRM, mobile app development, and so much more.
Ready to get started? So are we. Give us a call and see what we can do for you.