Do you doubt the marketing power of video? If you do then you shouldn’t.
In 2017, 69% of all traffic on the internet was achieved through videos!
This means that people gravitate towards videos and if you want them to see and know about your business then you should be leveraging this powerful marketing tool.
You may be wondering how you can effectively use this tool. Like all marketing opportunities you need to be strategic about how you approach it. However, once you put together an effective plan of action, prepare to watch your exposure and profits skyrocket.
Still not convinced?
Here are four of the most powerful reasons why you should embrace online video marketing in digital marketing.
1. Online Video Marketing Builds Trust
If you want to build trust in your brand then videos are a marketing trend that you must follow. Video builds connection and emotion which ignites conversions.
When people see you consistently delivering high-quality content they will be attracted to your company. They will then be more likely to choose your business when it is time to make a purchase.
Consider too the fact that some people are still very skeptical about online shopping. However, seeing a face, a voice and images to connect with will often give them the confidence to buy.
2. Google Will Love You
Google owns YouTube. If you embed a video that has been posted to this platform on your website they will often give you an extra push in the search engines.
Even if you don’t embed your videos in your website, once your content is relevant you are likely to show up in search results. This is why when you upload a video to YouTube you need to make sure that you include keywords in the title, description, and tags because it will help you to rank.
3. Videos make It Easy to Explain Complex Concepts
If you are about to launch a new product or service there is no better way to show how it works than by creating an explainer video. Use an explainer video on your Facebook page, YouTube and on your website.
You can use different types of videos. Animated videos work well, so do talking heads and whiteboard videos. However, these are just a few of the many options available.
4. Encourage Social Shares
Social media has become so powerful for businesses and when it is combined with video marketing it becomes even more powerful. Almost all the major social media platforms now have some kind of video sharing opportunity.
If you take the time to make your videos entertaining, so that they ignite emotions then people will hit the share button on these platforms. However, don’t forget to specifically give them a call to action which tells them that they should like and share your video.
Final Thoughts on Online Video Marketing
Online video marketing can skyrocket your business. People love videos that entertain and give value.
If you are not leveraging this powerful tool then your business will be left behind. Try out different types of videos, such as animation, talking heads, even powerpoint presentations that have been turned into videos to see what connects with your audience. You should also try to use as many platforms as you can to get more out of your video marketing efforts.