Ranking in Google used to be a pretty straightforward process. Put a few keywords in your article and throw as many links to it as you can. Unfortunately, it's not that simple anymore.
Even so, it still pays to rank high on Google. With an average of 40,000 searches every second, it pays to tap into all of that traffic.
While things have changed, there are still a few things you can do to help the ranking process. Below are five SEO tips that will help get your keyword ranking.
Throwing together an article and filling it with the keyword you want to rank for doesn't cut it anymore. If you don't answer your visitor's question with your website content, you aren't going to rank well.
When crafting your articles, do your best to answer any question that the searcher has on the topic. If your unsure of what to write, check what's ranking on page one today to see how the websites there answer those questions.
More than half of all internet traffic now comes from mobile devices. If you don't provide a good experience for them, they'll leave your website as soon as they arrive.
Google knows this. If your site isn't providing value for searchers, then why would they rank your site? You need to make your website responsive and quick, so mobile users can find the information they're looking for.
The number one spot in Google isn't always the number one spot anymore. Google now features rich snippets at the top of the search results to try and answer search queries on the results page. You can use this to your advantage.
Search for your keyword you're trying to rank for and look at how the featured snippet at the top is structured. If you can change your content to mimic how the page that ranks there is structured, then you have the chance of claiming that spot for yourself.
AI has gotten much better in the past few years. This has led to a lot of new software features that weren't available before. One of these is voice search.
As more smart devices come online, expect voice searches to start creating new keyword opportunities. If you can optimize for these new search terms, you can take advantage of this traffic before your competition does.
Google still isn't great at figuring out which website deserves to be number one on its own. It needs a way to determine which sites are considered the best authority on the subject. It does this with backlinks.
A backlink is like a vote for your site. When you have a lot of links coming from other popular sites, Google will value your site more highly. This can give your website a boost in the search engine.
SEO is a long process, so don't expect overnight results. But when you do things right, you'll be able to benefit from your hard work long into the future. Make sure to start increasing your keyword ranking today, so you don't waste any more time.
Are you looking for someone to help optimize your website? Contact us today to learn how we can help.