"Okay Google, how do I add voice search optimization to my website?"
Search engines are still a great way to get information, but the way we interact with our favorite search engines has changed. According to Pew Research, almost half of all Americans now use a voice assistant to help them find info.
As a result, it's become important for businesses to leverage voice search functionality to stay relevant. But doing so will require some change on the part of marketers.
Here are a few quick tips on making your site voice search optimization friendly.
Optimizing for voice search begins with a content overhaul. If you're already leveraging the power of conversational content, you're headed in the right direction.
But stuffy copy filled with keywords isn't just under-serving your audience anymore. Now it can cost your website's search rankings dearly, especially in a mobile-driven world.
The fun thing about voice search functionality is its conversational tone, so keep content light and natural. Treat your content less as a method of sales and more like a conversation between friends.
A great way to test your content is by reading it out loud. If it sounds natural and flows like a conversation, your content is likely to come up as a voice search result.
Keywords have long been an important staple in the world of search engine optimization. And while they're still vital in the age of voice search, their utility has shifted a bit.
Now, users aren't looking for vague, general information. Instead, those after a voice search result are seeking specific and often localized info.
It's time to retool your keyword strategy. Get specific and get local.
Don't be afraid to use longer-tailed keywords, too. Voice queries tend to be longer than a standard Google search.
Some voice search optimization tips involve more complicated, backend changes.
After all, at the end of the day, voice search optimization is still another form of SEO. If Google's web crawler can access and assess your site, you stand a far better chance of appearing in a user's voice search.
To make it easier on web crawlers, it may be necessary to rework your site's schema markups. If you're unfamiliar with schema markup, think of it as a hierarchy of data.
It's like a filing cabinet. Tossing papers in at random isn't going to do anyone any good. But having a dedicated, structural system can make finding what you need far easier.
By using an organizational system, Google can more easily help a user find the relevant info on your site.
Voice search optimization will only become more popular in the coming years, especially as more families invest in home-based assistants like Amazon's Alexa and Google Home.
Giving your customers a better way to access your company's info benefits everyone. Your customers can better find your business and you stand to gain a higher ROI from your efforts.
Want to learn more about what voice search can do for your business? Get in touch and let us help you come up with a viable, data-driven strategy for your company.