The average Return on Investment for email marketing is $38 for every $1 spent. That’s just one of the reasons why an email marketing strategy is a must for any business. But how can you maximize the response to your campaigns? Read on to find out.
Grow Your List
What’s the point of an email marketing campaign, if no one is going to see it? None at all. That’s why the first step in your email marketing campaign strategy is to increase the number of emails you have on file.
Some companies have a pop-up box (or intelligent agent) that appears to every visitor to the site, offering them the chance to sign up. But if a potential customer has just arrived at your web page, they might not be ready to sign up right there and then.
That’s where incentives come in. Many sites will offer free content, such as an eBook or a small discount for new subscribers. The discount code is unlocked once they’ve confirmed a valid email address.
Tweak Your Email
A catchy subject line is vital for persuading customers to open an email. One useful email strategy is to use the customers first name in the subject. Doing so will give you a 26% boost to the opening rate.
And with 50% of emails now being read on mobile devices, it pays to make sure your email looks great on a small screen. Carry your company branding through from your website to the email, so customers can tell at a glance who the email is from. Personalization is key to eCommerce.
Put Out the Welcome Mat
One of the most effective email marketing strategies to use is to send an offer in your welcome email. This helps to keep your company fresh in their minds and strikes while the iron is hot. Your welcome email is 42% more likely to be opened than any newsletters that follow.
Choose Your Campaigns
What you sell will help form your e-marketing strategies. If your products are seasonal, like fashion or food, then it makes sense to get in touch at the start of a new season. If you sell wine, you might want to reach out when you get a supply of a new vintage.
It’s your job to consider when customers might want your product or service and to send them an email when they do! An effective way to boost sales can be to follow up on a customer who didn’t fully check out. 30% of cart abandonment emails lead to a completed sale.
Email Marketing Strategy Data
Once you’ve started sending emails out, you can gather the data to help you make your next campaign even more successful. By looking at when your emails are opened, you can pick the best days to email, for example.
You might want to start segmenting your email list into customers who have responded and those who haven’t. This allows you to tailor your content more closely to their needs.
Can we Help?
Your email marketing strategy is just one piece in the puzzle of doing business online. If you need help with web design, big data, CRM solutions and much more, please get in touch today.
