Magento Theme Design Best Practices
Converting online visitors into customers comes down to the buyer's experience.
In fact, 61% of shoppers touted search and navigation as their number one factor when buying a product online.
Your site's store design can instantly make or break a potential sale. You don't want a customer to be turned off from a purchase simply because of a design flaw!
When your potential customers find your site, you want to be sure it's not only visually appealing but also easy to use. Don't lose customers because of simple website mistakes.
When you're designing a custom and complex Magento theme design for your website, make sure you follow these guidelines to snag your clients instantly!
Magento Design Do's & Don'ts
Want your website to be outstanding?
It's important to follow some of these simple yet important rules with designing your site
First, be sure that no matter what page your visitors are on, you have a clear indication of where they are. You don't want your audience to get frustrated by a lack of clear labeling.
Be sure to feature breadcrumbs on your Magento store
These are helpful links that show a clear path of pages leading to the one your visitor is currently on. This will help your customers find their way back easily to something they wanted to purchase.
Make sure your website is responsive and will adjust to any size screen.
Luckily, Magento has pre-made themes that you can choose from. If you're looking for something specific, you can also have a theme designed especially for your brand!
When creating your website design, one of the most important pages is without a doubt your homepage!
Your homepage is the most visited page of your entire website, so you have to make it good! Be sure to include all the essential information on your homepage.
It should have a distinct call-to-action button. Make sure you showcase all of your most popular products and services, too! You want to catch their attention and draw them into your site with a stellar homepage.
Be True to You
Your website should be a reflection of your brand.
When deciding on a theme, make sure you take your time and find one that matches the personality and color scheme of your company.
Customers should be able to recognize your Magento store instantly as being authentic to who you are. That's why if you want to create your own theme to perfectly match the usability and branding your business requires, Magento makes it designer-friendly.
Although you made need to understand some basic HTML or CSS coding, Magento is fairly straight-forward in its ability to help you create custom homepages and product pages that your customers will love.
Be sure to maintain consistency throughout your pages. This will not only help to reflect your branding but also help your customers navigate smoothly. This will also allow you to reuse design elements as you create additional pages.
Let's Get Started!
Now that you understand how to tackle your Magento design, you're ready to begin making your own themes!
If you are a designer it's important to keep in mind both the layout, navigability, and branding of your site.
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